Despite the financial resources that established musicians have, aspiring artists often don’t have the same opportunities to grow their fan base. With the rise of digital platforms, it’s now easier than ever to promote your music. This guide will teach you how to build a marketing plan for your music.
Work on your digital marketing plan
To reach out to your target audience, establish an online presence on various social media platforms. Also, create short-form videos using apps that can be used to incorporate your music.
Create an Electronic Press Kit (EPK)
An electronic press kit is a pre-packaged digital resume that contains all of the promotional materials that you need to reach out to the music industry, including record labels, agents, producers, or venue bookers. It includes an artist bio, photos, and videos. Your EPK should also include contact information, press releases, and any upcoming gigs, if necessary.
Create a website
A band or artist’s website should be created to give music fans a place to discover their catalog. It should also include a tour schedule, a discography, a link to your social media channels, a link to your EPK, and links for fans to listen to your music.
Get your music on streaming platforms
You should also have an artist account on major music streaming platforms such as Spotify and Apple Music. These allow you to upload and track your music and keep track of its popularity.
Use Email Marketing
One of the most effective ways to promote your music is through email marketing. This tool allows you to build a solid marketing list and promote new releases. You can also create a sign-up form on your website and distribute flyers at your shows. In addition, you can offer perks such as pre-sale access to your concerts and discount codes on merchandise. Once your list is established, use email marketing to promote upcoming tours and new releases.
Reach out to playlist curators
One of the most effective ways to promote your music is through user-maintained playlists on streaming services. A well-designed and user-friendly playlist can help boost your chances of landing a track on a particular list. For instance, a heavy metal artist might be more likely to find a track on a playlist called “Mosh Pit Jamming” than “Sweater Weather Favorites.”
Perform live shows and connect with fans
You should regularly perform in-person shows to build a solid following and engage with your listeners. Before you start touring, you should establish a strong fan base by playing in small venues such as coffee shops and bars. Once this happens, you can start planning a tour schedule by using your social media and email lists.
Create a music video
A music video is one of the best ways to promote a track online. You should be creative with the concept and use various techniques to create a captivating and shareable video. If you have a limited budget, you can easily shoot a live performance and then uniquely edit it. Share the video on your social media channels and website.